Today's guest post is written by Dannielle Miller. Dannielle is a highly respected and experienced educator, author and media commentator on issues affecting teenage girls. She is CEO of Enlighten Education, an organisation that works with thousands of teenage girls across Australia and New Zealand each year.  Dannielle writes a  thought-provoking weekly blog, and hosts a Facebook page, where an active community of students, parents and teachers and provide an important forum for discussing issues relating to girls and education. Dannielle is also the author of The Butterfly Effect, a book on raising happy, confident teenage girls by forging deeply connected and loving mother-daughter relationships.

I lament the use of terms such as “liberation” and “empowerment” to sell women more and more product. In this post I want to particularly question the use of terms implying female empowerment in the growing trend to convince women to change what is surely something quintessentially female — our vaginas.

Case in point?  The latest series of advertisements for Schick Quattro’s TrimStyle all-in-one razor and bikini trimmer. The ads invite you to “celebrate your inner confidence” and, using the language of liberation, “free your skin”.  According to the company’s PR blurb,  five everyday Australian women were photographed and filmed for the campaign wearing nothing but lingerie, in and around some very public locations in Sydney’s CBD.  Men are shown gawking at them, whilst other women look on admiringly. The women do have inspiring stories — there is a single mother and a cancer survivor — yet surely as the advertisement is for a bikini razor and they are seen posed in lingerie, we can only assume that their confidence actually comes from having well-groomed vaginas.

Speaking of well-groomed vaginas reminds me of one of the most flabbergasting moments in talk-show history. In January last year Jennifer Love Hewitt famously discussed on American TV that she had devoted an entire chapter of her new book on relationships to decorating her hairless vagina with jewelled decals — a practice known as “vajazzling” that is gaining in popularity here, too. Hewitt told her host “Women should vajazzle their vajayjays . . . It really helped me.” She went on to say, “After a breakup, a friend of mine Swarovski-crystalled my precious lady . . . and it shined like a disco ball.”  It really “empowered” her, she insisted  (although apparently she was not quite empowered enough to use adult terms for her anatomy).

Forget the war on terrorism — if the amount of ads for decorating, shaving, waxing and electrolysis are anything to go by, it is the age of the war on women’s vaginas.

Actually, it is not just grown women who are being told they should doubt their own genitals. During the formal season last year, beauticians noted a huge increase in the number of young women wanting “intimate” grooming treatments. Girls as young as 14 were asking for Brazilian waxes. Enlighten Education’s Program Manager for New Zealand, Rachel Hansen, who is also a women’s health and sexuality educator, tells me of a school in NZ for Year 1 to 13 students that ran a beauty salon’s ad for Brazilian waxing in the school diary. Imagine pulling out your five-year-old daughter’s homework diary and an ad for Brazilian waxing jumping out at you.

It seems teens no longer even know what “normal” is. In episode one of the UK’s 2009 Sex Education Show, when teens of both sexes were shown images of women with pubic hair, they gasped in what seemed to be shock or disgust. The producers had set out to show that in reality “we all come in all different shapes and sizes. From penises to pubes, bums to boobs whatever you’ve got it’s all perfectly normal.”

Cosmetic surgeons would have us believe otherwise. As if waxing, plucking, electrolysis and decorating is not enough, far more serious procedures are being widely promoted by surgeons as  important for restoring women’s “confidence”. Researcher Karen Roberts McNamara argues that women are going under the scalpel to have their vaginal openings tightened and their labias made smaller because they have been convinced this will “normalise” them and thus give them confidence:

The sanitized ideal of the clean, delicate, discreet vaginal slit, so widely used in the plastic surgery industry discourse, functions in such a way as to cast the bodies who have not undergone these procedures as necessarily dirty and unsightly . . . Scholars have noted that in years  past, women rarely had the opportunity to see other women’s vaginas and thus had no sense of how a typical vagina might look. Yet with the mainstreaming of the adult entertainment industry, the situation has changed dramatically. Now, a beauty standard has emerged, one established primarily through porn actresses, nude models and strippers . . . The irony of this situation is that in pornographic films and photographs, everything from eye colour or stretch marks, to genitalia, can be modified digitally.

Amanda Hess, in her excellent piece “The Problem With Defending The Sacred Choice To Vajazzle”, concludes with a call-to-arms of sorts that I am taking up, and that I urge all girls and women to take up.

For now, the more extreme performances of femininity, like breast implantation, vaginal ‘rejuvenation,’ and Vajazzling aren’t considered the norm for women. I’m not going to be met with shock when I remove my pants and reveal to my sex partner that I haven’t converted my pubic mound into a shiny disco ball. But these days, it wouldn’t be out of the ordinary for him to be shocked that I’m not perfectly waxed. The body hair ship may have sailed, but vaginal modification is at a point right now where we are still in a position to fend off the tide. And my greatest fear is that someday, we will wake to find that our girls are being routinely Vajazzled upon puberty, and realize that we never stood up to say, ‘This…is . . . ridiculous.’

I have had a number of conversations with parents this week on the expectations society puts on children and teens.  I often blame the influence of raunchy music videos, inappropriate toys and the dreadful role modelling by Hollywood starlets.  These conversations made me think about this photo I took a few months ago in the 'children's' section of a local bookstore:

• Angus, thongs and full-frontal snogging. You'll laugh your knickers off!" (As one friend commented, didn't we used to laugh our socks off?!)
• "On the Bright Side, I am Now the Girlfriend of a Sex God"
  

I don't know anything about the contents of these books, but they certainly give the appearance of being inappropriate for a child.  Yet there they were, in the children's section of the bookstore. Herein, we set up the expectation that children should be reading about, if not experimenting with "full-frontal snogging" and 'sex gods".

Another mid-30s friend reminisced about reading various Judy Blume titles as a 12-year old. Notably 'Are You There God, It's Me, Margaret', and 'Forever'. and questioned whether these novels were in a similar vein. The former followed a girl's anxious progression through puberty, including her pleas to God to give her some breasts. The latter was a tale about first love - and the couple's foray into physical intimacy and eventially, sex.  Prior to this happening, the couple is in a committed loving relationship, they discuss their feelings  thoroughly and visit a family planning clinic for contraception.  The language used in the book titles in the photo - 'sex god' and 'full frontal snogging' just don't seen quite as respectful and loving?!

I have not read the books in the photo - they may well be excellent literature. I just don't think they should be in the children's section of a bookstore.

I am saddened by the way menstruation is usually referred to in negative ways. Girls usually laugh uncomfotably when I suggest to them that actually their menstrual period is AMAZING and a cause for celebration.  And, encouragingly, more often than not they are open to learning to see it in a positive way.  In my workshops with adults, women are often keen to share their experiences of their period. I am really interested in DeAnna L'Am's idea of menstruation being a 'chain of pain' that is passed from generation to generation.

Today's post is written by DeAnna L’am.  DeAnna is a speaker, coach, trainer and author of 'Becoming Peers – Mentoring Girls Into Womanhood'. Her pioneering work has been transforming women’s & girls' lives around the world, for over 20 years. DeAnna specializes in enriching women's lives at any age, helps mothers develop ease & confidence about their girl's puberty, and trains women to hold RED TENTS in their communities.

Do you truly believe nature intended women to suffer monthly? This is a rather absurd idea, when you think of it this way, since menstruation is an essential component of women's ability to birth life. Without it, women will not be able to conceive.
 
So how did this happen? How did a natural process become such a problem? Let's look at how menstruation is held by the culture at large.
 
In western cultures women seem to be doomed when they do, and doomed when they don't (bleed, that is). Women are considered to be out of control when they are “on the rag,” and out of control when they are in menopause.
 
Imagine how out of control one might get when their body is tired, their mind fatigued, their emotions exhausted... when every ounce of their being wants to go to sleep, yet they are not allowed to do so.... not only are they denied sleep, they are expected to go to work, be productive, cordial, efficient, and social.... wouldn't you go berserk?
 
Well, women often do, if we buy into the cultural expectation of having “every day of the month be the same”, and push ourselves to prevent menstruation from interfering with our work and life.  On top of this, we are also fed a diet of negativity about our menstrual cycle, from a very young age. A cultural taboo, often not mentioned by name, menstruation is referred to as a “necessary evil,” a nuisance, or “the curse”.
 
Now imagine again how you would feel if you were so tired that all you could think of is sleep, yet you were told that your state is “a curse” and you must get over it and get on with your work.  Or if you were offered medication to overcome your tiredness, and expected to perform at top notch?
 
Wouldn't you snap?  Indeed, this is what happens to many women all over the world, in response to years of internalized negativity about menstruation. This is coupled with the unacknowledged, ignored (and often unconscious) deep yearning to go inward, rest, replenish, and renew, during menstruation.
 
Add cultural hostility to our denied monthly need to regenerate, and what do you get? Out-of-control-raving-mad-lunatic-raging-bitch! And rightly so! Since this is the ONLY way we can express the tension inside us. Or, perhaps, the only culturally acceptable way - to which society reacts by perpetuating the belief in menstrual “badness.”
 
Not being taught to honour our monthly need for regenerating our emotions, and renewing our spirit (while our body renews itself) we not only loath our menstruation, but start developing symptoms, which will make us slow down, stay in bed, rest...  This whole chain reaction could have been prevented in the first place, had we slowed down and took time out, monthly, without our body having to scream at us via painful symptoms.
 
This “chain of pain” is passed on collectively by our culture, and individually -- from mother to daughter.
 
Your grandmother was probably handed negative messages from your great-grandmother, your mother from your grandmother, you from your mother, and now, is your daughter receiving this painful legacy from you? How about your granddaughter, stepdaughter, niece, or your best friend's daughter?
 
Do these girls hear you talk about menstruation as something you dread, hate, or can do without? Do they experience the wrath of your mood swings, irritability, or depression when you are menstruating, because you don't take time for yourself?
 
What message do you think this conveys to them? And if you could convey another message, wouldn't you?  Yes, you may say, but I can't convey another message since I'm suffering from PMS symptoms... Here is where I'd like to rock your boat a little (or a lot) by saying: PMS is Not a Requirement!  PMS is your (wise!) body's strategy for getting your attention!
It is your body's way of telling you that you need to slow down, go inward, release any toxins from the month you've lived, and regenerate yourself for the month ahead.
 
Taking medication for PMS is like taking pills to suppress yawning when you are tired, while all you need to do is go to sleep.  When you start questioning the beliefs you internalized about menstruation, when you start caring for your body and allowing it to naturally renew (rather than suppressing its need to rest) you are going to be able to gradually reclaim your cycle as a source of renewal in your life.
 
Not only would you reverse your symptoms, but you could stop the legacy, which our culture has been blindly passing down from one generation to another.
 
Furthermore, you'd be able to model an empowered womanhood to the next generation, starting with your own daughter. She and her peers will, in turn, be able to pass it on to those yet to be born.  PMS can stop with you! And together, we can change the world...

Thanks to DeAnna L’am for this thought-provoking post.