Vulvas. There are billions of them out there, and they are a pretty diverse collection. I am no geneticist, but I would say there was as much diversity in vulvas as there is in fingerprints. And as long as women have had vulvas, in most cultures they have been covered in public hair. Until recently...
A few weeks ago I was visiting a Catholic all-girls’ high school. I had never been there before and I was meeting with the school counsellor and the Deputy Principal for the first time. They had come straight from the staffroom, where it sounded like a very lively discussion had been taking place. After we greeted each other the Deputy Principal said that before we started the meeting they would love my opinion on the topic the staff had been musing over during morning tea. Of course I said yes – very curious by this point!
“We are all trying to work out WHY none of our senior girls have pubic hair?”
(Apparently the topic had come up in a health class discussion).
And we are not talking about delayed puberty here. We’re talking about teen girls, and why it is the norm to have a vulva stripped of hair.
These days, many girls tell me about the immense pressure to look a particular way now extends to their vulva. It’s not enough to have perfect legs, a flat stomach and blemish-free skin – their vulva must also be bald.
Why indeed is a generation of teen girls finding themselves under immense pressure to wax or shave all their pubic hair? Because it certainly wasn’t like this 15 years ago when I was at high school. We’d shave our bikini line when necessary - just enough to ensure no stray hairs were visible when swimming. But if anyone had suggested getting rid of it all, I am sure we would have been appalled. In fact, I remember girls in my first year of high school proudly displaying their pubic hair growth – for us it was a sign of maturity, of leaving girlhood behind. Now it seems that as soon as pubic hair appears, girls are feeling the pressure to get rid of it so their vulvas resemble a prepubescent child.
I want to talk a little about pornography.
When I was at primary school, every so often we would hear the boys whispering about a Playboy magazine that one of them had found amongst their Dad’s secret stash. And one memorable day my friend and I were exploring and we came across a man stashing a whole pile of Penthouse magazines on the side of the road. We spied on him and after he left we grabbed them all, had a little giggle over the contents and handed them over to our parents. I am sure our parents would have preferred we hadn’t seen those magazines, but other than a fascinating glance at spread-eagled nude women, they were pretty unmemorable. A far-cry from the easily accessible plethora of porn available these day. This generation of youth are being exposed to explicit pornography in a way that generations before just were not. According to Big Porn Inc. "Pornography has become a global sex education handbook for many boys, with an estimated 70 per cent of boys in Australia having seen pornography by the age of 12 and 100 per cent by the age of 15." In one recent Canadian study of boys aged 13-14, more than a third viewed porn movies and DVDs “too many times to count”.
The impact of this early viewing of explicit porn on girls’ vulvas?
If boys are getting their primary sex education from pornography, their expectation is that vulva’s come in one model – hair-free. And if this is what the boys expect, many girls will comply. One teen girl commented that it wasn’t pressure from boys to wax - it was the pressure from her girlfriends. Teens are desperate to fit in – I know that should I have been a teen in this era, there would be no way I would have wanted to be the only girl in the changing rooms with pubic hair. Hair-free vulvas are now entirely the norm. In fact, a school that I used to teach in ran a full-page for Brazilian waxing in the school diary. This diary was distributed to all students, from Year 1 to Year 13. Imagine your five year old writing in their homework for the evening, right next to the “Home of the Brazilian” advertisement.
I have no problem with adult women doing whatever they want to their vulvas. Hey, if bejazzling your vajayjay is your thing, go for it. (Just don’t package it in terms of empowerment PLEASE!). My problem is also not with pornography - sexuality is to be celebrated and although 'ethical porn' is a pretty rare thing, it does exist.
The thing that really concerns me is that no part of a girls’ body now seems immune to the beauty pressure. The pressure starts so young and this is a ‘trend’ that is driven by a misogynistic porn culture seeping in to our everyday lives. It makes me sad to think of girls being so ashamed of their vulvas in their natural state.
I haven’t got a simple solution. Other than to talk talk talk with our children. They need to know that the pornography that they are likely to see (inadvertently or not) is not ‘real’. That is not what women look like, that is not how people experience loving relationships. Give girls the message that they are beautiful as they are, and teach both boys and girls the beauty in diversity.
Speaking of diversity, now it is possible to make your vagina whiter. Yep, vaginal bleaching. I have never really considered the colour of my genitals, but apparently it should be another thing to add to my list of "women's worries". This post by Moata reiterates my feelings well!
This is the update of the Diva/Playboy situation from Suzanne Culph at Change.org. See my earlier blog post for some background on the issue.
"Huge news! Reports are coming in from supporters in Perth, Brisbane and Adelaide that Diva staff have been removing some Playboy products from display.
The campaign is working - but Diva management continue to dig in their heels and are refusing to withdraw Playboy nationwide.
Diva’s brand is taking a beating - both online and offline. They’re monitoring what their customers are saying about them online every moment. Taking a respectful message about why you signed the petition directly to Diva right now could tip the balance.
Click here to post a personal message on Diva’s Facebook page.
It’s important you speak from the heart about why this campaign matters - but if you need some help, here are some ideas on what to say:
• Why you’re personally against promoting a porn brand like Playboy to girls.
• As a parent and customer how it will influence your shopping decisions.
• The impact of the porn industry on women and perceptions of women.
The petition started by Collective Shout on Change.org has transformed into a movement of parents and shoppers, determined to hold Diva to account for pushing Playboy products on to young girls. And we’ve been phenomenally successful, some Playboy merchandise has been shoved under the counter “because of the controversy.”
Diva’s General Manager Bianca Ginns continues to say they’re just following a fashion trend. Let’s make sure Diva know that selling the porn industry to young girls will never be fashionable - click here to share with Diva why you support the petition by posting on their Facebook wall.
Thanks for all that you’re doing,
Suzanne, for the Change.org team."
Diva is a budget Australian jewellery company popular with young girls - their ranges include Winnie the Pooh charm bracelets, Disney Princess pendants and Cute Cupcakes Best Friends necklaces. Recently they launched a range of Playboy jewellery - necklaces, rings, bowties, earrings – all come adorned with the popular Playboy bunny symbol. Suddenly Diva’s shop windows were plastered with Hugh Heffner’s porn symbol .
Australian bloggers, activists, media commentators, TV and newspapers erupted in anger and controversy over Diva’s Playboy paraphernalia.
Collective Shout explains Playboy’s marketing strategy:
Playboy has succeeded in embedding its bunny logo on pencil cases, bed linen, cosmetics, jewellery, wallets, slippers and key chains, normalizing and sanitizing the Playboy insignia to children and young people. Playboy deliberately markets its brand to girls as cool fashion chic. Diva has become a willing participant in pimping the brand and its values to its young customers. Many of the Playboy products the company sells are decorated with sparkling diamantes or are in the shape of love hearts. There are ‘Playmate’ pendants and Playmate of the month necklaces (‘Miss January’, ‘Miss February’ etc), which invite girls to think of themselves as porn stars. One necklace depicts a Playboy bunny from her backside down. Her upper body, including her head, is missing.
No longer merely a ‘soft-porn’ magazine, Playboy is now a billion dollar global brand profiting from the exploitation and subordination of women. Playboy Enterprises pornographic film titles include “Cum Drinking Sluts”, “Barely 18 Anal Virgins”, “Fresh Juicy Lolitas”, “Double Entry”, “Wait your turn, bitch!” These films and others depict women enduring body punishing and violent sexual acts for men’s sexual pleasure. Diva pretends this doesn’t matter.
The Diva Facebook wall was overwhelmed with passionate arguments from both sides of the case. I want to share with you Dannielle Miller's case for what Playboy really means.
1. Playboy is not harmless, mainstream fun. It is not a cute little bunny.
2. Playboy is Hugh Hefner. He is 85. He lives in the Playboy mansion with his girlfriends, all at the same time. It’s not so much that he could be their father, more like their grandfather. Or great-grandfather. He ain’t that cool really, is he?
3. Playboy isn’t harmless or soft porn. As Collective Shout notes, some of Playboy’s films “depict women enduring body punishing and violent sexual acts for men’s sexual pleasure”. Some of their films have titles that are sickeningly degrading of teen girls and women... It is clear from the titles alone that this brand sells material that denigrates women and treats them as objects.
4. Criticism of Playboy isn’t a new thing. Writer and feminist Gloria Steinem exposed the truth of the Playboy Bunny’s life when she wrote a magazine article after going undercover to work at the Playboy Club almost 50 years ago. It wasn’t glamorous. It was badly paid, exploitative and denigrating. She pretended to the woman interviewing her for the bunny job that she had been a secretary. The interviewer looked at her and said, “Honey, if you can type, why would you want to work here?”
5. Playboy is not about women expressing their sexuality. It’s not about liberation. It’s about making money from women’s bodies. This marketing line on the Playboy site sums it up, really: “Get all these girls for 1 low price!”
I lent my support to the various Australian individuals and groups voicing outrage and I signed Collective Shout’s petition for Diva to remove their Playboy range. I visited Diva’s Facebook page and voiced my dismay. As far as I was aware, Diva was an Australian company selling products in Australia and I wanted to support my Australian colleagues in their protest. Not a word about Diva was mentioned in the New Zealand media, or by any New Zealand blogger or commentator.
Imagine my shock when walking down Wellington's Lambton Quay at lunchtime to be greeted by this sight:
Yes, Diva and their Playboy bling are alive and well in New Zealand with 21 stores across the country. These are some products from their New Zealand website:
It suddenly struck me: I had heard the Australian voices loud and clear – but where are the New Zealand voices standing up for New Zealand girls? Is it OK that Hugh Heffner’s failing porn company is being propped up by kiwi girls, some not even in their teens? What does a father say when their 10-year-old daughter delightedly shows them the new Playboy bowtie they bought at Diva with their pocket money? Do we want a company that exploits and degrades women to be developing brand loyalty in our little girls? I say no. Anyone else with me?
**NB: I am not anti-porn or anti-sex - I am anti-exploitation. I welcome comments and love to debate, but will cheerfully delete any comments that make personal attacks on anyone. Check out my comments policy if you need clarification.
Rachel is a writer and educator whose fields of interest include sexuality education, gender, feminism and youth development.